Visitor facts 2016

13,900 visitors (with denkmal 2016)

37% of the MUTEC-visitors are involved in purchasing decisions (decisive, co-decisive, consultative)
with 91% trade visitors

37% of visitors come from a distance of more the 300 km

19% of visitors are international visitors
especially from Poland, Czech Republic, Russia, Hungary, Austria as well as from United States and Asia

The most important objectives for visitors are:

• advanced training/ knowledge base expansion/new ideas for one’s own profession
• becoming acquainted with new products and services
• obtaining information on specific products/techniques/performances
• obtaining information on innovations/industry trends
• testing products/materials
• visiting the event programme
• initiating business contacts

The most important exhibition sector for visitors are:

• Museum fittings | Exhibition design
• Media presentation
• Building museums | Technology
• Museum Management
• Museum infrastructure
• Visitor services

High quality of the exhibition sectors:

• Media presentation
• Museum infrastructure
• Visitor services

are especially praised by the visitors.

High level of visitor satisfaction:

• 90% of visitors plan to visit the MUTEC again
• 89 % of visitors will recommend the MUTEC
• 50% of visitors only visit the MUTEC in regard to the trade fair subject

Source:
Survey of denkmal/MUTEC 2016 visitors and exhibitors conducted by FGM MARKET INSIGHTS.

>> Press release finish 2016